# Merchants ## Businesses A business is an entity to which you can link staff members and loyalty campaigns. Fill in as many details as relevant for your business. These details will be used for the loyalty campaign website.

## Staff Members Staff members are linked to a business. They have access to the staff application, and can give customers loyalty points and redeem rewards. They can do this for the loyalty campaigns that are linked to the business(es) to which they are linked.

## Segments Segments allow you to gain insight into the behaviour of your customers. When a customer claims loyalty points or redeems a reward, a staff member can select one or more segments. This can be any label relevant to your business. For example, you can have segments such as "Vegetarian", "Male" or "Female", or a location. The use of segments is optional, and segments are not visible to customers.

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